ATCO & Qualico
Home Hydrogen

North America’s Largest Hydrogen-Heated Community
Qualico Communities and ATCO Energy Systems partnered to develop North America’s largest hydrogen-heated community near Edmonton, supporting Alberta’s decarbonization efforts. It was crucial to communicate that Home Hydrogen offers the same comfort, reliability, and safety as natural gas. We crafted a strategic campaign to engage government, industry, and public audiences by developing the branding and key messaging. We coined “Home Hydrogen” to create a clear identity and reinforce its role in Alberta’s energy innovation. We employed 3D Visual Storytelling to create inviting, paper-house-style images to highlight HomeOne’s warmth and reliability. We built an interactive installation within HomeOne to educate visitors on hydrogen’s lifecycle and benefits. Finally, we got the word out with a targeted PR and communications strategy that built trust in hydrogen heating, and earned over $2.2M in media coverage. The HomeOne demonstration home in Sherwood Park has become a vital proof-of-concept, hosting government officials, industry leaders, and media. Through strategic messaging, immersive storytelling, and educational outreach, the project successfully positions Home Hydrogen as a sustainable, viable alternative for home heating.



Hydrogen comes home
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