Strata Developments
The Kingdom of Ardrossan
Pay like a pauper to live like royalty.
Ardrossan, a hamlet near Sherwood Park, Alberta, needed a campaign that broke away from the typical “work, live, play” messaging used in community promotions.
Berlin tapped into Ardrossan’s appeal: spacious homes, large lots, and premium amenities at a lower price than Sherwood Park. We embraced a playful, royalty-themed approach, emphasizing the freedom to live like royalty with more space and lower taxes. We even hosted a themed dinner with local influencers that generated content to keep the momentum going when the final show home opened.
The campaign’s impact was evident, with home sales doubling compared to 2023 and new development underway, positioning Ardrossan as an easy option for home buyers.
What we did
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