This Blog is Brat

Today (literally this morning), Justin wanted to learn about the cultural phenomenon of BRAT. A trend that is taking over the internet right now, which started with the release of Charli XCX's new album. And because I am chronically online and the youngest in the office, I became the resident expert. After educating the office, we thought you might want to know about this too. So here is your quick guide to brat, with very little research – just vibes.

To Define "BRAT"

• Girlhood
• No BS Mentality
• Authenticity
• Individualism
• livin’ life
• the range of emotions a young adult may feel in the early stages of life (this one is so real)

BRAT in Fashion

• With the trend cycle moving at a faster rate than ever due to internet culture, there is a desire for individualism.
• clean girl aesthetic is OVER
• Indie Sleaze
• Slime Green

BRAT in Design

• Post Modernism
• Anti Formalism
• Mixed Media
• Deconstructivism
• Heta Uma (unskillfully good design)

BRAT x Kamala Harris

• Kamala is Brat (Charli XCX tweeted that)
• Kamala is woman
• Be relatable
• Using what is trending to engage with young voters for maximum impact
• The Atlantic does a pretty good job of explaining it

To conclude brat is a lifestyle. It is not for everyone. I myself am not giving brat. I be thinking about the cost opportunity of my 20s. thanks for reading.

— your resident 22 year old gen-z.

‍

‍