Qualico
Station Lands Launch Prep
A collaborative vision for a storied site downtown
Qualico envisioned their Station Lands development as a vibrant community hub that connects and enlivens its corner of downtown Edmonton. Engagement with neighbouring districts and stakeholders – including Chinatown, the civic precinct, and the arts district – was vital to refining and delivering on that vision. We gathered diverse stakeholder perspectives through a series of interactive workshops that helped shape a compelling, community-driven vision for the new public park at Station Lands, including plans for outdoor performing arts space and design elements that honour the story of Edmonton’s Chinese community. In addition to designing and leading this community engagement process, Berlin explored additional naming options for Station Lands’ residential towers, developed a Station Lands brand strategy, created the key messaging framework for the development, and provided media relations support.
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