Road to the Junos

RTJ Brand + Promotion

Directing music lovers to discover local talent.

Every JUNO-winning artist starts somewhere. Road to the JUNOs was a concert series featuring up-and-coming artists from the Edmonton area, created to build excitement in the lead-up to the national music awards show. The brand and campaign were inspired by highway signs and the road to stardom—a journey full of unexpected obstacles, detours, and changes of direction, but the drive to create persists.

What we did