Sea Change Brewing
Non-to-Five Collection
Inject happy hour into the business hours.
To promote Sea Change Brewing’s non-alcoholic beer, we tapped into the least acceptable time to drink alcohol in the day, during 9-5. Aka, “Unhappy Hour.”
First, we launched with the Non-to-Five Collection, a limited edition line of office products discreetly storing Sea Change’s non-alcoholic beers. Then we introduced the Collection on the only platform that made sense for this audience—LinkedIn—and invited them to chug one of our non-alcs at work from 9-5 then post it online for a chance to win part of the Non-to-Five collection for their office.
What we did
Advertising Campaign
Branding + Design
Strategy
Interactive + Digital
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