Whistle Buoy Brewing
Find Your Courage
The first contest ever to give away courage.
It might seem odd for a brewery to run a responsible drinking campaign, but that’s what Whistle Buoy Brewing is about—supporting a culture of fun, not a culture of drinking. Tapping into the phenomenon of liquid courage and the overdrinking that causes it, Berlin launched a campaign that promoted moderation. But not the finger-wagging type. We focused on real bravery to make courageous decisions without overconsuming, then took it a step further. If people couldn’t find the courage, we gave it to them. Whistle Buoy created the first ever courage giveaway by trading stories of liquid confidence for the real thing—from singing lessons and dance classes to dating coaches.
What we did
Advertising Campaign
Branding + Design
Media, Comms + Public Relations
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