Alberta Cancer Foundation
We Cross Cancer
No One Crosses Cancer Alone.
Every December, between Giving Tuesday and year-end, the Alberta Cancer Foundation puts forth its biggest ask to the community—a major fundraising campaign in support of the internationally renowned Cross Cancer Institute.
Berlin built a vibrant, authentic identity and brand platform, launched through an integrated advertising campaign, and paired it with media events, helping the Cross Cancer Institute eclipse their $30 million fundraising target for the campaign.
What we did
Branding + Design
Advertising Campaign
Media, Comms + Public Relations
Strategy
Interactive + Digital
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