Alberta Society of Radiologists

Venn Mammograms

The campaign targeted some of the most memorable moments in these women’s lives.

In Alberta, 1 in 7 women will face a breast cancer diagnosis. Despite the risk, only 46% of women ages 45-49 were getting screened (compared to 87% of women 50-74), even though the recommended age for breast cancer screening starts at 45 for self-referrals. Alberta Society of Radiologists and Alberta Cancer Foundation decided to speak directly to this age group of women by transforming the core memories of the entire generation into an endless collection of addictive puzzles, inside the very things we were attempting to protect—boobs.

What we did