Edmonton Downtown Community League
Confetti Fourdays
Bringing pride (and joy) back to downtown-again!
Confetti Fourdays was a reimagined continuation of the successful Confetti Fridays, a free summer series launched during Pride Month 2023 to celebrate diversity and inclusion.
Confetti Fourdays condensed this vibrancy into a high-energy four-day event before the park temporarily closed for construction. It brought new life to the series by pulling from the playful movement of coloured gel lights on a dancefloor and pairing it with a bold 1980s club-poster aesthetic. The flexible design acted as a grid system, which could transform full walls and windows into visual celebrations of pride, or be broken up and sprinkled as smaller bursts of colour around downtown like confetti.
What we did
Branding + Design
Advertising Campaign
Media, Comms + Public Relations
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