Forest Resource Improvement Association of Alberta
Counting the Rings
Immersive multimedia storytelling.
To celebrate the Forest Resource Improvement Association of Alberta's 25th anniversary and build excitement for the decades to come, we turned FRIAA’s story into a beautiful coffee table book that not only served as a keepsake but also as a gateway to an interactive digital journey.
As readers turn the pages, they encounter a pop-up feature that extends the storytelling into three dimensions. Readers can also bring the book’s illustrations to life with their phone with AR and explore FRIAA’s history through an interactive microsite that fully immerses them in the story.
What we did
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